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Anne Flanagan
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The Small Shop Pinterest Playbook

A 22-page guide that turns Pinterest into a simple, repeatable system for Etsy sellers, designers and digital product shops. I wrote, designed and illustrated it as a free resource for small shop owners.

Format
22-page PDF, US Letter, printable or fillable on a tablet
Inside
8 short parts, 3 worksheets and a 30-day plan
Editions
Full color and an ink-saver black & white
Design
Custom icons, numbered callouts, hand-lettered accents
My role
Writing, layout, illustration and production
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Cover of The Small Shop Pinterest Playbook
Cover · Click any page to see it larger
Inside the guide

Interior spreads

Every spread follows the same system: a bold serif headline, a short lead, then numbered callouts and cards that make each step easy to scan.

Page 9, Anatomy of a shop-ready profilePage 10, Give your bio a glow-up
Part 3 · Setting up a profile that gets found
Page 15, Anatomy of a pin people want to clickPage 16, One listing, five pins
Part 6 · Designing pins people want to click
Page 17, Pin design dos and don'tsPage 18, The one-hour weekly rhythm
Parts 6 and 7 · Design habits and the weekly rhythm
Made to be used

Worksheets & planning pages

Fill-in pages turn the advice into action. They print cleanly in black and white and work with any tablet PDF app.

Page 2, What's inside: the contents page
Contents
Page 7, Meet your ideal pinner worksheet
Ideal pinner worksheet
Page 12, Your board planner worksheet
Board planner
Page 21, Your 30-day Pinterest kickstart checklist
30-day kickstart
Up close

Small details, easy reading

Numbered markers tie each part of an example to its explanation, so readers learn by looking. Icons, arrows and sample pins are drawn to match, keeping the whole guide consistent from cover to checklist.

Close-up of the annotated pin anatomy diagram from page 15
✂ Free resource
Free guide The Small Shop
Pinterest Playbook
22 pages

Get the Pinterest Playbook, free

A 22-page Pinterest system for Etsy sellers, designers and digital product shops, with worksheets. Enter your name and email and the download is yours right away.

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